The Story Behind...
The idea behind launch of this unique initiative is that of a young lady Sameeksha, studying in Lady Shriram College, New Delhi. While conducting workshops on financial inclusion as a part of internship, Sameeksha realised the plight of small artisans without any access to raw materials, credit and markets. She drew up the business plan of launching this e commerce website along with two other family members and we are happy that Alofany today touches the lives of numerous artisans and their families across various states.
Sameeksha along with two other family members co founded this unique company with an e commerce website to facilitate access of products to domestic as well as global markets.
One unique idea behind this venture was to link the artisans to suppliers for raw materials, link them to government agencies for training of skilled manpower and supplying the articles to large emporiums across the country.
Alofany is one of the leading global online market place for Tribal Handicraft, Ethnic Handloom Textiles and Lifestyle products of India. Our constant endeavor is to help artisans innovate and bridge the gap between consumers demand for quality products and supply of original handlooms and handicrafts across the globe. We have set our sights to be a one stop online platform for catering to niche clients across the world, who believe in elegance and craftsmanship.
Alofany has served as a breeding ground of rural artisans across various states of India and after extensive travel and engagement with tribal and other artists in the rural hinterland, we have thoughtfully picked up various items which are not available over the counter elsewhere.
The articles are carefully and painstakingly designed by these artisans and bear semblance to the local culture, tradition and nature.
We have made a modest effort to provide a platform across the globe to these products signifying the life and culture of these artisans.
Alofany online store has a collection of more than 1500 products, which can be shipped right to your doorstep, wherever you are in the world. WE have created artisan groups in Chattisgarh and Odisha for the best handicrafts and handlooms across India.
We provide a platform for enhancing creativity of our artisans and do not merely sell products. Go ahead and collect a creation from our master craftsman.
The latest initiative has been to create a weavers society in Mayurbhanj district of Odisha where tribal cotton textiles are woven by craftsman and plans are afoot to register these unique textiles under a brand name”MAYURI”. This will create a niche segment for organic cotton textiles with tribal designs across the country.